Why CRBP Matters for Companies

Do you know how children relate to your company?

  • Children are consumers, workers, offspring of employees and community members in the neighborhoods where businesses operate.
  • Children’s lives are affected by the wages and working conditions of their parents or caregivers, and by the policies and business practices companies adapt.
  • Children are important stakeholders for the vast majority of companies. Despite this, not all companies are aware of the profound and wide-reaching impact they have on the lives of children, nor do they know how to ensure children’s rights are respected in and throughout their business.

What impact does your business have on children?

The daily impact of your business on children, youth and families can include:

  • Product and service safety
  • Work-life balance and employee well-being
  • Child-labor and child exploitation. According to ILO estimates, about 180 million children are engaged in child labor around the world
  • Youth development and talent cultivation

Why should child rights matter to your company?

Here’s why your company should start embracing child rights today:

  • Achieve better risk management through stronger policies, crisis planning and response, and fostering a company culture dedicated to mitigating the impact of businesses on children.
  • Build reputation and help secure the ‘social license to operate’ by demonstrating that the beneficial impacts of companies’ products, responsible marketing and good relationships with local communities can meet the needs of parents and children.
  • Recruit and retain a motivated workforce through fair wages and decent working conditions, enabling employees who are parents or caregivers to combine their family responsibilities with a productive work life, thereby increasing production capacities and reducing absenteeism.
  • Develop the next generation of talent by supporting apprenticeship programs and education initiatives that will equip young people with workplace skills such as decision-making and leadership.
  • Contribute to a stable and sustainable business environment by working for the good of children and helping to build strong, well educated communities, robust businesses and healthy economies. (Source: UNICEF)

Business engagement on child rights involves a range of support and respect measures related to operations, which can help your company to become more successful, credible and efficient. Whether to manage risk, motivate workforce or cultivate stronger base of operations you should consider becoming involved.

Below are a number of real-life examples of how businesses successfully incorporated child rights into their business practices:

Example 1: Samsung Electronics

In an effort to strengthen and uphold its zero tolerance policy on underage labor, Samsung Electronics collaborated with CCR CSR to develop a Child Labor Prohibition Policy that applies to all Samsung suppliers in China as well as the company’s own manufacturing facilities in China.

Samsung’s Child Labor Prohibition Policy consists of three categories with formal policies for Child Labor Prohibition, Juvenile Worker Protection and Student Worker Protection. The policy reaffirms Samsung’s zero tolerance for child labor while specifying detailed preventative measures that must be undertaken, including a standardized recruiting process and methods to prevent the hiring of underage employees. Appropriate corrective and supportive measures to be taken in the event that a violation is found are also defined.

Example 2: Concord Pottery Factory, Supplier to a Large International Coffee Brand

After participating in CCR CSR’s in-factory parenting training – a course that is specifically developed for factory workers with left-behind children and focuses on improving long-distance communication – Concord Pottery decided to open a childcare center within their facilities in Dongguan, China, thus allowing parent workers to live together with their children. 

Despite requiring a large expense to initially set up the facility, over the long-term Concord’s actions are proving to be worth it financially.  The company now saves money on recruitment due to increased worker retention and morale and its overall output capacity has also increased steadily. Moreover, workers themselves have also been able to lower their living costs and save money thanks to the center – a true win/win for all! 

Watch an interview with Concord about their CRBP initiatives here

Exampe 3: First Union Factory, Supplier to European and North American Toy Brands

First Union in China took part in CCR CSR's in-factory parent trainings in late 2016 to support the migrant parents in their workforce and to help these parents better communicate with their left-behind children. The factory also saw it as an opportunity to increase their level of care to employees, to improve the corporate culture and to create a stronger sense of belonging among the workers. According to First Union, they have already started seeing the benefits. The rate of employees returning after the Spring Festival has increased from 70% in 2016 to 83.29% in 2017. The post-Spring Festival period can be a challenging time for factories, with many workers opting to not return at little or no notice. Factories must therefore quickly recruit and train new employees, which is not only costly but affects the factory's overall productivity too. 


What is good for children is good for companies!